About Us

About Target Group
Target Group was established in 2000 by Sherif Edward, with a vision to deliver outstanding professional services in the F&B field sector. In 2005, we undertook the stewardship of distinguished international brands such as Segafredo Zanetti Café, while simultaneously developing our proprietary concepts, including ChezEdy,The Edward’s, and Grab & Fly.

 This milestone reflected our enduring commitment to excellence in hospitality and brand development.
 Today the group runs 45+ F&B locations In Three Major Egyptian International Airports (Cairo, Sphinx & Alexandria). In 2026, we further reinforced our strategic growth by entering into an agreement with PizzaExpress, securing the master franchise rights for Egypt, and marking a significant expansion of our international partnerships.

Segafredo
A STORY THAT BEGAN AWAY
Since 1973, Segafredo hasn't just made espresso, it's brought it to the world, ignited it, brought it to life. From the plantations to the cup, every step is carefully monitored, because quality isn't a result: it's a continuous choice, made every day.

Over 50 million cups a day tell a story of much more than a simple habit. They speak of the work we do with the rigorously selected raw materials. They speak of skills built over time, expert hands, precise decisions. They speak of an energy that flows through every stage: from research to innovation, without ever stopping. It's a constant, tangible, global movement. And no, we're not here to follow the category. We're here to push it forward, every single day.
Segafredo was born in Italy, but it didn't stay there.

It began with a clear idea: to bring espresso beyond its borders and into real, everyday life. From home to large-scale retail trade, and finally to international markets, the journey quickly accelerated. Not chasing the market, but opening it up.

Today, Segafredo is a global presence built on precise choices: control, expertise, and quality throughout the entire supply chain. From the raw material to the cup, every step is intentional. A story that comes from afar, but always moves forward. Because coffee isn't something to be preserved. It's something to be pushed further.

Boncafé
Boncafé was built on a commitment to delivering premium coffee solutions with consistency and expertise. From its early days, the brand focused on sourcing high-quality beans and providing tailored coffee services to meet the evolving needs of hospitality and retail sectors.

As it expanded across international markets, Boncafé established itself as a trusted partner for cafés, hotels, and businesses, offering not only coffee products but also comprehensive support, training, and equipment solutions.

Today, Boncafé continues to uphold its reputation for quality and reliability, combining global standards with local understanding to create exceptional coffee experiences in every cup.